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  • Writer's pictureSamiksha Jain

Tech Merger Off: Amazon and iRobot Abandon $1.4 Billion Agreement

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The planned merger between Amazon (AMZN.O) and iRobot (IRBT.O), known for its Roomba robot vacuum, has been called off. This decision comes after encountering significant resistance from antitrust regulators in both the European Union and the United States.

Key Points :

  • Merger Abandoned: Amazon's proposal to acquire iRobot for $1.4 billion faced hurdles in gaining regulatory approval, especially in the European Union. The EU's antitrust chief, Margrethe Vestager, expressed concerns that Amazon might use this acquisition to unfairly dominate the market by limiting or impairing access for iRobot's competitors on Amazon's platforms.

  • EU's Concerns: The European Commission was particularly worried that Amazon could manipulate its online marketplace to disadvantage other robot vacuum manufacturers. This could include actions like delisting rival products, reducing their visibility, or increasing advertising and selling costs for these competitors.

  • FTC's Stance: In the United States, the Federal Trade Commission (FTC) was also preparing to reject the deal. They had planned a meeting to possibly vote on a legal challenge to the merger, indicating strong opposition.

  • iRobot's Restructuring and CEO Change: Concurrently, iRobot announced a major restructuring plan to cut costs, which includes laying off about 31% of its workforce (around 350 jobs). Additionally, Colin Angle, the founder of iRobot, stepped down as CEO. This decision was made in light of the current challenges and the belief that a new leader with experience in turnarounds would be more beneficial for the company.

  • Financial Impact: iRobot expects a significant drop in its revenue for the year 2023, estimating around $891 million, which is a 25% decrease. They also anticipate losses between $265 and $285 million. As a result of the merger termination, Amazon will pay iRobot a $94 million fee.

  • Market Reaction: Following this news, iRobot's shares dropped by 7.2%, and have halved since initial reports of potential regulatory blocks. In contrast, Amazon's shares saw a small increase of nearly 1%.

  • Amazon's Mixed Record with Regulators: Amazon has had varying success with regulatory approvals in recent times. They were able to complete deals for One Medical and MGM's movie library but are facing a significant legal challenge from the FTC over alleged illegal strategies to inflate profits in its online retail segment.

  • Public Opinion: Critics of the deal believed that it would have further strengthened Amazon's already dominant position in the smart home device market.

In summary, the planned merger between Amazon and iRobot has been shelved due to strong regulatory opposition and concerns about market fairness. This development has led to significant changes at iRobot, including a major workforce reduction and a change in leadership, while also impacting the financial outlook for both companies.


Q1. Why was the Amazon-iRobot merger canceled?

The merger was canceled due to strong opposition from antitrust regulators in the European Union and the United States. Regulators were concerned that the acquisition would give Amazon an unfair advantage in the smart home device market.

Q2. What were the specific concerns of the EU antitrust regulators?

EU regulators, led by antitrust chief Margrethe Vestager, were worried that Amazon could use its control over iRobot to limit competition. They feared Amazon might delist rival products, reduce their visibility, or increase costs for competitors on its marketplace.

Q3. Did the U.S. Federal Trade Commission (FTC) support the merger?

No, the FTC was also poised to reject the deal. They were planning a meeting to discuss a legal challenge to the merger, indicating their opposition.

Q4. What changes is iRobot making following the cancellation?

iRobot announced a significant restructuring plan, which includes reducing its workforce by about 31% (350 jobs). Additionally, Colin Angle, the founder, stepped down as CEO.

Q5. What is Amazon’s recent history with antitrust regulators?

Amazon has a mixed record with antitrust regulators. They successfully acquired One Medical and MGM's movie library, but are currently involved in a legal battle with the FTC over alleged illegal pricing strategies.

Q6. What was the public opinion on the merger?

Critics opposed the merger, arguing that it would further strengthen Amazon's dominant position in the smart home device market.

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