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  • Parv Jain

What Impact Will Snap's AI Tools Have on the Future of AR?

Snap Chat New AI tools

Snap Inc. (SNAP.N), the parent company of Snapchat, launched new generative AI tools on Tuesday. These tools will help users create more realistic special effects with their phone cameras, aiming to stay ahead in the competitive social media market.

Snap Inc. has led in augmented reality (AR), which adds digital effects to real-world photos and videos. Despite being smaller than competitors like Meta (META.O), Snap hopes its advanced and playful AR lenses will attract more users and advertisers to Snapchat.

AR developers can now create AI-powered lenses, and Snapchat users can integrate them into their content. Snap also introduced an upgraded version of its developer program, Lens Studio. This tool enables artists and developers to create AR features for Snapchat and other platforms.

Bobby Murphy, Snap's Chief Technology Officer, stated that the improved Lens Studio reduces the time needed to create AR effects from weeks to just hours, allowing for more intricate designs.

"The exciting part is that these tools expand the creative possibilities while being user-friendly, so even beginners can quickly create something unique," Murphy said.

The updated Lens Studio includes new generative AI tools, such as an AI assistant for developer questions and a tool that generates 3D images from text prompts, eliminating manual 3D modeling.

Previously, AR technology could only handle simple effects, like placing a hat on someone's head in a video. Snap's new advancements enable more realistic lenses, such as having the hat move naturally with the person's head and match the video's lighting.

Murphy also mentioned that Snap plans to develop full-body AR experiences, such as generating new outfits, which is currently a complex task.

Key Points

  • New Generative AI Tools: Snap Inc. launched AI tools to create realistic special effects for Snapchat, aiming to enhance user experience and stay ahead of competitors.

  • Updated Lens Studio: The enhanced Lens Studio now allows developers to create complex AR effects much faster, with features like an AI assistant and text-to-3D image generation.

  • Advanced AR Capabilities: Snap's new AI tools enable more lifelike AR effects, such as realistic movement and lighting, with plans for full-body AR experiences like generating new outfits.


Q1. What are the new generative AI tools launched by Snap Inc.?

Snap Inc. launched new generative AI tools that enable users to create more realistic special effects with their phone cameras, enhancing the augmented reality (AR) experience on Snapchat.

Q2. How do these AI tools improve the user experience on Snapchat?

These AI tools allow for more advanced and lifelike AR effects, such as realistic movement and lighting, making the special effects more engaging and visually appealing for users.

Q3. How can beginners benefit from the new AI tools in Lens Studio?

The new AI tools are user-friendly, making it easy for beginners to quickly create unique and intricate AR effects without extensive technical knowledge.

Q4.  Why is Snap Inc. focusing on enhancing AR features with AI tools?

Snap Inc. aims to stay ahead of competitors in the social media space by offering advanced and playful AR lenses that attract more users and advertisers to Snapchat.


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