Apple's smartphone sales fell by about 10% in the first three months of 2024. This decrease is due to stronger competition from Android phone makers who are also trying to be leaders in the market. According to the research firm IDC, worldwide smartphone sales rose by 7.8% to 289.4 million units from January to March. Samsung now has the highest market share at 20.8%, taking the top spot from Apple.
After doing very well in the last part of the previous year and becoming the world's top phone seller, Apple has now dropped to second place with a 17.3% share of the market. Meanwhile, Chinese companies like Huawei are selling more phones. Xiaomi, another big phone company from China, is now third with a 14.1% market share. Samsung from South Korea, which introduced its new Galaxy S24 series at the start of the year, shipped over 60 million phones during this time.
Global sales of Samsung's Galaxy S24 smartphones increased by 8% in their first three weeks compared to last year's Galaxy S23 series, according to data from Counterpoint. In the first three months of the year, Apple shipped 50.1 million iPhones, which is less than the 55.4 million units it shipped during the same period last year, says IDC. Apple's phone sales in China also dropped by 2.1% in the last three months of 2023 compared to the same time the previous year.
The decrease in sales shows the problems Apple is facing in China, its third largest market. This is partly because some Chinese companies and government offices are stopping their employees from using Apple products. This action is similar to how the U.S. government restricts Chinese apps due to security concerns. In June, Apple, which is based in Cupertino, California, will host its Worldwide Developers Conference (WWDC) to show new software updates for iPhones, iPads, and other devices. Investors are also eager to hear about Apple's progress in artificial intelligence, as the company has not talked much about using AI in its devices yet. Earlier this year, Apple was overtaken by Microsoft as the world's most valuable company.
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